The Kindle has a brand new rival — Barnes and Noble introduced the Nook e-Reader to compete with Amazon. At $259, it’s priced competitively too.

The Nook comes pre-installed with Google Android OS and will comes with a 3G SIM from AT&T.

nook e-reader

Aside from that, there’s also a built-in WiFi. Internal storage is just 2 GB but that can be upgraded to 16 GB via microSD card. Display is also 6″ just like the Kindle.

Amazon quickly responded and gave back $20 in rebates to all those who ordered the International version of the Kindle. It’s now just $259 too. Let’s not forget Sony has its own line of e-Reader too.